Florida Wildflower Foundation Privacy Policies

May 24, 2018


Our website is designed as a tool for those interested in the native wildflowers of Florida, and those who wish to become more involved in its mission. The Florida Wildflower Foundation is concerned about your Internet privacy and is committed to honoring your privacy preferences. We recognize that visitors to our site may be concerned about the information they provide to us and how the Florida Wildflower Foundation treats that information.

Our privacy policy covers websites owned or operated by the Florida Wildflower Foundation. Please review this privacy policy and those of any Web site you visit. Please note that by visiting and using our websites, you are accepting the policies described in the Privacy Policies that appear below.

Consumer Choice

It is our policy that the visitor can always choose:

  • Whether—and under what conditions—to provide “personally identifiable information” (e.g. data that may be used to identify, contact, or locate a person).
  • Whether this information may be shared with anyone.
  • Whether the Florida Wildflower Foundation may contact you by email.

Informed Consent

If the Florida Wildflower Foundation seeks to collect personally identifiable information, you will be alerted and given an opportunity to restrict our use of the information. Every visitor has the right to:

  • Know when the Florida Wildflower Foundation is collecting personal information.
  • Know what personal information is collected, and the purpose of collection.
  • Expect the opportunity to choose whether or not personal information will be provided to third parties.
  • Expect reasonable steps to be taken to protect personal information from unauthorized use.
  • Expect the opportunity to choose whether or not the Florida Wildflower Foundation may use the information to contact you.

Personal Information Collected

You can visit most portions of FlaWildflowers.org and FlaWildflowerTrips.org without telling us who you are and without revealing any personal information. The only information we collect from a typical website visit does not identify you. Rather, it is the name of your Internet service provider (“ISP”), the browser and type of machine you are using, the website that referred you to us, the pages you request and the date and time you request them (see Cookies, below). We use this information to generate statistics and measure site activity to improve the usefulness of the site to our visitors. The Florida Wildflower Foundation does not sell or otherwise disclose such user information outside the organization.

In general, when you visit our websites and access information, you remain anonymous. We do not require you to register or provide personal information to us to view our site.

There are occasions, however, when we will ask for additional information. Depending on the information and/or services you request, you may be asked to provide your name, email address, address, phone number, payment details and similar information. The Florida Wildflower Foundation collects this type of personally identifiable data only when such data is voluntarily submitted. For example, personally identifiable information will be collected in order for you to become a member or donor of the Florida Wildflower Foundation or to subscribe to our newsletter. Information may be requested when you submit images or information to be considered for appearance in our What’s In Bloom galleries. All such information is collected and stored in a manner appropriate to the nature of the data. The Florida Wildflower Foundation makes every effort to ensure the secure collection and transmission of sensitive user information using industry accepted data collection and encryption methodologies.

Finally, you may decide to send the Foundation personally identifying information, for example, in a message containing information about membership, requests for information, or suggestions for the content of our website. We will only use this information to identify you and to determine how to respond to the electronic mail. We will not use this information for any purpose other than to resolve the matter identified in the email.


A cookie is a small text file sent to your computer’s hard drive by a website’s server application. Each time you return to the site that “set” the cookie, the server retrieves its cookie from your computer and thereby knows you are a previous visitor. Cookies may contain information about your ISP, operating system, browser type, screen resolution and number of colors, your computer’s processor type, your ISP’s server, your Internet protocol address, and what server you were last on. This data is not usually personally identifiable and is used to more efficiently operate the Foundation’s business, prepare for network load demands, promote our organization and administer the Website. The Florida Wildflower Foundation may use cookies written by our site, but not to obtain information on other Web sites that you may visit. Depending on the type of browser you use, you can probably set it to notify you when you receive a cookie, giving you the chance to accept or reject it.

Children 13 and Under

In any section of the site that requests personal information, visitors 13 years of age and under are reminded to obtain permission from an adult before supplying the requested information. In addition, the Foundation does not actively advertise products in any section of the site intended specifically for children (such as “Kids’ Corner”).

Donor and Member Privacy

The Florida Wildflower Foundation respects the privacy of our donors and members. We are committed to safeguarding all personal information, electronically, paper-based or in other forms. This includes financial transactions, letters or any other information obtained when you make a donation or submit a request to us.

We collect and use information, such as name, address, phone number and email address, which you voluntarily provide. We keep a record of your information and giving history in a secure database and use this information to complete transactions, communicate back to you, and update you on Foundation happenings and programs.

Security of Your Credit Card Information

Credit card processing is performed by Stripe, PayPal or Square using secure encrypted connections. Credit card numbers are used only for donation or payment processing and are not retained by the Foundation.

Security and Disclosure of Donor and Member Information

All donor and member information is maintained in a secure database accessed only by our staff. We may, at times, disclose your information to third parties, including advisors, accountants and attorneys who perform services for us and who are required to protect your personal information. Your information also could be shared in connection with a merger, acquisition activity or reorganization of the Florida Wildflower Foundation. It may also be divulged as required by law as part of a legal process.

We may publish donor names in lists to recognize donor support. If you prefer not to be listed, you may contact us to ask that your name be removed. You also may request removal from our mailing list and may contact our staff to inquire about your giving and or other information related to your support of the Foundation.

Use of Personally Identifying Information

Contact information gathered by our forms is used to send information about the Florida Wildflower Foundation to you. We do not exchange, share, rent or sell donor or member information. However, the Foundation may share your information with third parties to complete your request to access a project, product, or service. Finally, we must share information with authorities in response to a legal order or official request, or when we believe you have acted in violation of our Terms of Use.

How to Opt-out or Update Your Information

To opt-out of future communications, update your information or contact our staff, email Info@FlaWildflowers.org or call 407-622-1606. Write to us at Florida Wildflower Foundation, 225 S. Swoope Ave., Suite 110, Maitland, FL 32751.



The Florida Wildflower Foundation welcomes comments and questions on this policy. We are dedicated to protecting your personal information, and will make every reasonable effort to keep that information secure. If you have any questions, please contact us at Info@FlaWildflowers.org . Because of the rapidly evolving technologies on the Internet, we may occasionally update this policy. All revisions will be posted to this site. The revised Privacy Policy will apply to all data collected by the Florida Wildflower Foundation, both prior to and subsequent to the revised policy’s effective date.