Softhair coneflower (Rudbeckia mollis) is a robust plant with bright yellow blooms that provide late spring and summer color to sandhills, dry open hammocks and roadsides in North and Central Florida. Butterflies and Halictid bees nectar on the flowers, while small birds enjoy eating the seeds. Use it in a mixed wildflower planting or in the back of a planting where its height can be appreciated. It is drought tolerant and requires little to no maintenance once established. It does not tolerate prolonged shade. Although the plant typically perishes after it blooms, it is a prolific self-seeder and can produce many seedlings.